Style & Substance

Pepper – a luxury media brand on a tiny budget

Peppersmith wanted to let professional women know about the genuine health benefits of using Xylitol, their natural ingredient that’s good for your teeth.

We wanted to connect with top influencers in women’s health and lifestyle, but our budget didn’t stretch to their fees.

So we created an aspirational media brand of our own that influencers would be desperate to be part of. Created by a top editorial and design team, our new magazine – Pepper – was distributed across London, and featured Emily Blunt, the Collyer Twins and Jody Shield. To thank us for the exposure, the stars sparked a huge social media moment – at a fraction of the cost you might expect…