This paper started as Common Industry’s way to get our heads, both professional and personal, around an event that is unfurling at a rate that defies any normal interpretation. We’ve fallen back on the thing we know how to do – which is to attempt to interpret the world around us and its implications for business. To draw some collective comfort in trying to discern some order in the chaos, to find some clarity in all the clutter around COVID-19 and its impact on our lives, our jobs and our businesses.
We hope at the very least you find some of what’s in this paper interesting; at best, there might be something you can use in your business or life that will help. Please feel free to use anything you find useful, share it with anyone you want, respond to it any way you choose.