Starling wanted a consumer campaign to increase their customer base and position them as the bank for a female millennial audience.
Combining credible research with a clear call to action, we launched #MakeMoneyEqual with a series of videos highlighting the key issue, which were used in a multi-channel strategy spanning PR, social and performance marketing.
We developed #MakeMoneyEqual – a purpose-led PR and content campaign based on research that exposed the sexist language in the financial pages.
Our campaign established Starling as a strong voice in calling for change. We knew an issues-led approach would appeal to our young, socially-conscious target audience – and our content strategy aimed to engage them on the platforms they frequent.
PR | Social | Brand Strategy | Influence | Performance Marketing | Video Production
Over 10,000 directly attributable new users.
Led the category and ‘inspired’ a number of the bigger banks to launch their own initiatives.
The campaign secured a number of broadcast interviews as well as reaching an audience of over 300m through coverage with The Guardian, Daily Mirror, Telegraph, Stylist and Refinery 29.