The Challenge
We kicked off our work with Flux – a digital receipts platform – with the launch of its #BeatTheReceipt campaign, a story that set out to make its invisible product visible.
The campaign highlighted the environmental and health impacts of a little innocuous slip of paper…
Our Solution
Through leveraging a combination of expert profiling, thought leadership, research stats, and partner and product announcements, we’ve helped Flux maintain a steady drumbeat of positive coverage. This includes a strong presence in key Fintech media, as well as national and business, tech and lifestyle publications.
PR | Brand Strategy | Creative Development | Video Production | Social | Events Production
The Results
- Made an invisible deep-tech product visible.
- Reached over 265M people in the first month.
- 44% of coverage in national titles – a first for Flux who had previously never been featured outside of technology media.
- Lead to a spike in new business leads and Series A interest.